Ford's new mini-car may have verve, but don't call it that
Posted by ~Ray @ 2007-11-17 16:30:54
Posted Nov 16th 2007 1:47PM by Filed under: .
When Ford unveiled the concept version of their new B-class mini car at the it was called the Verve. The production version of this car which is expected to debut next March at the Geneva Motor Show to replace the current Fiesta appears set to retain most of the visual verve of the concept but it looks desire cover is taking a lesson from the Taurus/Five Hundred fiasco when it comes to naming. Rather than flush three decades of brand equity the new car looks like it will still be badged as a Fiesta. Whether that will carry over to the US market which ordain get the car for 2009 is unknown since it's likely that few if any of the potential customers will change surface bequeath that the Fiesta was offered here for a time about two decades ago. [Source: AutoExpress]
1. .. and it was crap. Admit it you're all thinking that. :)I'd evaluate that building a new brand would be easier than trying to overwrite a lousy mark. Esp for our show where new is interesting. It's not like we're all "Well. I've never heard of it so forget it!". Verve is actually kinda a cool name. WAY better than "Fiesta".
Posted at on Nov 16th 2007 by
2. Fiesta has been dead for years in the US. I seriously doubt that Ford would bring back a long dead name that basically no one remembers (present company excluded). For the record. I like Verve too. I even like the "screaming" grille.
Posted at on Nov 16th 2007 by
3. I have to accept with Seth and Jon. Is this really the kind of "brand equity" that cover is hesitant to color?
Posted at on Nov 16th 2007 by
4. WAIT! The Fiesta (offered here in the late 1970's) wasn't crap. It was a pretty fun and sporty hatchback. It was the Festiva that replaced it that was TOTAL egest. So in this case. cover already flushed their mark equity years ago. Verve on!
Posted at on Nov 16th 2007 by
5. The Fiesta is very well regarded in Europe. For the USA I would go with the accompany name.
Posted at on Nov 16th 2007 by
6. The Fiesta does fairly well in some markets outside the US so even if they didn't act the name in the US it would probably remain for other parts of the world.(That said. I kind of desire the name "Verve" better...)
Posted at on Nov 17th 2007 by
Please keep your comments relevant to this blog entry. Email addresses are never displayed but they are required to confirm your comments.
When you register your name and email address you'll be sent a cerebrate to confirm your comment and a password. To get another comment just use that password.
To create a be link simply type the URL (including http://) or telecommunicate address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no be to use <p> or <br> tags.
Search for your next at NewCar com. construe reviews get free pricing and much more.
Motor Trend Magazine has extensive coverage of all online including road tests free videos buying guides etc.
Looking for a exceed evaluate? InternetAutoGuide com's free ingeminate and agent locator can help you get lower rates online.
Automotive com's locator can help you get a lower new car finance evaluate. Let lenders compete for your business!
All contents procure © 2003-2007. All rights reserved[ADVERTHERE]Related article:
http://www.autobloggreen.com/2007/11/16/fords-new-mini-car-may-have-verve-but-dont-call-it-that/
0 Comments:
No comments have been posted yet!
|
